A culture and lifestyle house and experiential creative agency, with experiences at its heart. Operating at the intersection of music, art, and travel, we create spaces for connection, celebration and escape.
At its core, AMFE operates as a highly personalised lifestyle office, working with a small number of private clients around the world.
Alongside this, AMFE invests, builds and partners on new ventures across music, culture, travel and health.
We are
THIS IS US
Co-founder
Jo Vidler
Jo leads the creative direction of AMFE.
A creative director and cultural entrepreneur, she founded Wilderness Festival, organised Secret Garden Party and served as creative director of elrow - work that has defined how a generation experiences music, art and gathering.
She brings the same creative rigour to AMFE's lifestyle and events work, and sits on the board of arts charity In Place of War.
Co-founder
Sheff Allam
Sheff co-leads AMFE with two decades spanning every corner of the music industry. He has launched record labels, releasing the first records of artists including Bicep, Bedouin and Jamie Jones - co-founded Wonderfruit Festival, and exported some of the world's most iconic club brands to new territories.
At AMFE he builds lifestyle offices for private clients and invests across hospitality, travel, technology and cultural infrastructure.
President
Tyson Ballard
Tyson steers strategy and investments
at AMFE from his seat on the board.
Co-founder and CEO of Stella Legal (150+ projects, 16 countries), former professional cyclist, and a house music producer with international releases, he also runs Timeless Garage, a custom car workshop in Portugal.
Equal parts builder, investor and operator.
Head of Legal & Operations
Helena Sharma
Helena is Chief Legal Officer at AMFE, overseeing the group's legal and compliance framework across Malta, Spain, Portugal and beyond.
A lawyer and operational leader with deep experience in international corporate law and multi-jurisdictional structuring, she works closely with the founders on global growth, building the governance and cross-border infrastructure that lets AMFE scale without losing the precision that defines it.
Experience Architect
Ilya de Koning
Ilya de Koning is AMFE's experience architect, the role that lives in the gap between creative vision and the real world, where venues fall through, timelines collapse, and brilliant ideas become "not feasible."
Creative producer by craft, fixer by instinct, he combines genuine problem-solving with relentless hustle and a network that opens doors quietly. He makes the impossible happen - and look like the plan all along.
Co-Founder AEON
Dr Daniel Kang
Dr Daniel Kang is a Harvard-trained physician and anaesthesiologist, with medical training at Albert Einstein College of Medicine, Brigham and Women’s Hospital and Children’s Hospital Los Angeles. He served as Chief Medical Officer at KetaMD and holds specialist certification in stem cell and biologics administration.
He is Medical Co-Founder of AEON, AMFE’s health venture addressing the complexity of modern healthcare through physician-led oversight, making sense of fragmented medical information, navigating specialist advice and guiding decisions across borders and over a lifetime.
Services
The Butler
The Butler. No one knows their real name. Few have seen their face. But everyone who matters has their number.
For over a decade, The Butler has moved silently behind the world's most extraordinary moments, the table that didn't exist, the jet on a Sunday, the bag that was impossible to source. They don't advertise. They don't repeat what they hear.
One number. Just call.
OUR NETWORK
